Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Bybit is relaunching in the UK with a stripped‑back spot and P2P platform, reopening a market it exited after the Financial Conduct Authority’s (FCA) 2023 crackdown. Bybit says it is returning to the ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

During the interview, Ina revealed a surprisingly simple trick to elevate Pepperidge Farms Stuffing Mix into something restaurant-worthy. She used the fan-favorite mix, not for stuffing, but for ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, which will take ...

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers. X (formerly Twitter) has changed a lot in the past ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.