We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots ...

The social networking site is already popular among job-seekers; new tools could help those seeking work better match with companies. It’s an unfortunate reality of today’s job market: many would-be ...

This article originally appeared on The Conversation. Since the release of ChatGPT in late 2022, millions of people have started using large language models to access knowledge. And it’s easy to ...

While millions of businesses continue optimizing for traditional Google rankings, artificial intelligence has quietly begun dismantling the very foundation of search as we've understood it for the ...

American Airlines is testing a new AI-powered booking tool for experience-based travel searches. The feature allows users to search with natural language prompts like "a beach vacation in February." ...

Over the past decades, many research teams worldwide have been trying to detect dark matter, an elusive type of matter that does not emit, reflect or absorb light, using a variety of highly sensitive ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. The details. OpenAI used SerpApi, an 8-year-old scraping ...

Earlier we reported that ChatGPT from OpenAI seems to be using parts of Google search results for its answers (kudos to the SEO community for spotting it first). Well, according to The Information, ...

People’s views are becoming more and more polarized, with “echo chambers”—social bubbles that reinforce existing beliefs—exacerbating differences in opinion. This divergence doesn’t just apply to ...