HTML has supported multimedia elements—images, video, audio—for many decades, but the latter two required browser plugins ...

If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Not all entrepreneurs want to start a business on their own. Instead, they prefer to work with others to start and build their companies. One way to do this is by creating a general partnership, in ...