Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

I believe BIGC is well-positioned to capture market share in the growing e-commerce market, particularly in the Enterprise sector. The company's focus on improving its Enterprise solution and ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

As the final quarter of 2023 kicks off, retailers and ecommerce decision-makers are gearing up for a holiday season worthy of a touchdown celebration dance. They're strategizing, running plays, ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...

As brands navigate today’s shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile. Returns recommerce ...

Product pricing has been an age-old challenge for business leaders: How do you maximize revenue growth without alienating customers? Previously, leaders relied on traditional methods such as cost-plus ...

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an inquiry into ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...