My company maintains a huge, non-opt-in b2b e-mail list. This list is so effective that many businesses would like to advertise to it, but only if such a mailing wouldn’t be considered spam. Do you ...

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

The arguments about opt-in versus opt-out marketing can be intense. Both approaches have their supporters: The opt-out method is typically favored by business leaders, who claim that all’s fair in ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...