Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

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Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...