Salesforce introduced its AI layer, dubbed Einstein, in 2016. More recently, at the Salesforce World Tour event in NYC in May, all the company talked about was generative AI and Data Cloud, its ...

CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce is moving the needle on AI. The Marc Benioff-led CRM leader ...

Eyeing the need for organizations to train their own artificial intelligence models, Salesforce Inc. today is announcing a new feature of its Data Cloud data lake that collects information from a ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. In the ping pong match of generative AI announcements, it’s ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Salesforce has launched a rebuilt Slackbot AI agent for Slack that can search enterprise data, draft documents, and take ...

The race to release open source generative AI models is heating up. Salesforce has joined the bandwagon by launching XGen-7B, a large language model that supports longer context windows than the ...

The partnership between the two tech giants focuses on the bidirectional integration of data, large language model (LLM) flexibility, prebuilt actions for CRM solutions and a commitment to responsible ...