Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
The updated design centres on a revised visual style featuring textured, uncoated labels and coloured hot foils.
The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...
Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...
An estimated 30% of companies are leveraging artificial intelligence today and 70% see the greatest impact in the packaging design stage, market analysis and interviews with Consumer Goods Forum ...
Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem ...
Last week, Sprite declared it would be “stripping off the labels” from their Sprite bottles in a short UK trial lasting until March across eight Tesco Express stores. Instead of labels, the 100% ...