Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label ...