Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Rich Communication Services (RCS) was introduced as a successor to traditional SMS (Short Message Service) and MMS (Multimedia Messaging Service), promising a modern, feature-rich messaging experience ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

For years, the iPhone’s two-tiered texting system has been a hot topic. iPhone-to-iPhone texts in the Messages app are blue, and enjoy full encryption and more robust media features, like animations.