This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Triggered messages, direct responses to a customer’s specific behavior, are a must for retail marketers. And why wouldn’t they be? Often consisting of flows, these emails enable true one-to-one ...

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek. The email marketing software provider compiled the top 12 emails of the year sent through its ...

Opinions expressed by Entrepreneur contributors are their own. Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What’s ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...