When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept ...

Apple's decision to integrate Google's Gemini AI into Siri and Apple Intelligence reflects a calculated strategy rather than ...

Healthcare is at an exciting juncture right now. With analytics, cloud, mobile tools, open APIs, apps, and so much patient data being generated and opened to developers, there are plenty of reasons to ...