Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and ...

A viral TikTok post about Hello toothpaste has consumers wondering whether the product works or whether it’s causing irreversible damage to their teeth. Featured Video The PSA comes from creators ...

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

Since late 2024, social media users have spread a supposedly real vintage advertisement for scotch- and bourbon-flavored toothpaste. The image of the ad spread on ...

At this point, we can pretty safely say that charcoal has taken over the beauty world. Its widely touted benefits include removing dirt, oil, and "toxins" from your skin, and the star ingredient can ...