The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...