Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

There's an old saying, "Give, and you will receive." Unfortunately, that doesn't always work out in the digital landscape. As anyone who's ever spent any time on a marketing campaign can attest, ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's rapidly evolving business and competitive landscape, ...

Competition is integral to human nature. Everyone has an innate desire to perform better than the person next to them, and this has been the drive behind some of the greatest inventions and ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various ...

Big or small, we all have competitors we have to contend with. But what’s the best way to deal with them? How can we identify who they are? How do we stack up? And how can we use this information to ...

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses ...

Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A competitive analysis is a tool you can use to ...