As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Strong communication is essential for any organization to function effectively. However, merely sharing information is not enough to truly engage employees and motivate high performance.

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

The last time your business decided on a sweeping, company-wide change, greenlit a new product or begrudgingly pulled the trigger on a mass layoff, who was in the room? If your communications team was ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...