The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Colgate-Palmolive will alter its packaging and marketing of kids’ fluoride toothpaste in response to Texas’ investigation, which had accused the company of illegally advertising its products to ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.