While customers pull back spending at rivals, Taco Bell credits its value menu for consistent sales growth. CNN gets a look inside its test kitchen to watch the chain develop new value items that all ...

Taco Bell is serving up all treats and no tricks this Halloween, at least for those near one of the locations testing a new "sweet and savory" version of its fan-favorite Chalupa. In just a few weeks, ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Taco Bell Taco Bell has unleashed its new Luxe Value Menu at select Indianapolis-area locations, offering five snacky ...

Here’s an early Christmas gift for Taco Bell fans! After bringing back the Mexican Pizza permanently in September, Taco Bell is now adding to our holiday spirit by unveiling two new Mexican Pizza ...

Taco Bell Is Testing These ‘Premium’ $3 Menu Items at Select Locations for a Limited Time originally appeared on Parade. Taco Bell is giving its value menu a serious glow-up and fans in certain areas ...

OHIO -- If you like spicy food, head to Taco Bell. But you'll have to be in Ohio, for now. The restaurant chain has started testing reaper ranch fries in Ohio locations. The reaper ranch fries are an ...

But there's a catch. Sometimes we wonder if those innovative minds over at Taco Bell ever get to rest. Like the geniuses over at Krispy Kreme launching new flavors every month, Taco Bell is constantly ...

Taco Bell is currently testing a bunch of new menu items in four major cities this month, and as fans have already said, they "all sound good." As it has done in the past, Taco Bell announced today ...

Crafted by the brand’s inaugural TBX chef partners in collaboration with the Taco Bell Test Kitchen, these innovations are the first items to debut from the TBX program, launched earlier this year to ...

Good news, fast food lovers. Taco Bell delivery may be coming your way. In an interview with Nation's Restaurant News, Brian Niccol, the CEO of Taco Bell's parent company Yum Brands, discussed the ...