Bakerloo line renamed by Heineken in lucrative Tube sponsorship deal

TfL hit by backlash after allowing Bakerloo line to be rebranded Bakerl0.0 line in Tube beer deal - Transport for London likely to earn £100k-plus for allowing Waterloo Tube station to be renamed ...
Time Out

The Bakerloo line is being rebranded for two weeks this month

Here’s something we didn’t have on our bingo card for 2026: TfL will be giving out free beers on the Bakerloo line this January. The catch? It’s alcohol-free, and all part of a temporary Bakerloo ...

Concerns over Heineken's Bakerl0.0 line rebrand

Some signs at Bakerloo line Tube stations are changed as part of a Heineken 0.0 advertising deal.

Have brand partnerships on the Tube gone too far?

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Chaos as major Tube line partly suspended due to signal fault

London travel news LIVE: Victoria line part-suspended through central London due to signal fault - There is disruption on multiple Tube lines this morning ...
AOL

Concerns over Heineken's Bakerl0.0 line rebrand

The commercial rebranding of a London Underground line may cause "unnecessary confusion" for some passengers, a disability rights charity has said. Signage along central London Bakerloo line stations ...