Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Today, Instagram unveiled how its ads would look on the platform with hypothetical samples from Adidas, Burberry, and GE. Are they spammy? Or will the Instagram community find them enjoyable? That’s ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...